Is Heinz's ketchup puzzle the most infuriating jigsaw ever?

Heinz puzzle
Easy (Image credit: Heinz)

If social distancing has left you with a little more time on your hands lately, you may well have found yourself reaching for a puzzle to fill the hours. But there may not be enough hours in the day (or week) to tackle Heinz's latest invention: a 500-piece "ketchup puzzle". By which they mean a puzzle that is completely red.

The puzzle was originally limited to 57 sets (playing on Heinz's 57 varieties) as part of a social media giveaway two weeks ago, but thanks to an overwhelming response, Heinz has managed to sauce a few more. The puzzle is now available to buy in the US and Canada for $24.99, while stocks last. Check out our best graphic design tools if you fancy designing something (anything) a little more complex and see our guide to the best jigsaw puzzles.

With every piece exactly the same colour, there's only the vaguely different shape to tell each of the 500 pieces apart. We think it might take more than one afternoon to complete – but Heinz is of course in on the joke, proudly proclaiming the puzzle "ridiculously slow".

Thankfully though, the product is more than just a joke. Heinz has pledged to donate  $10,700 (or 107,000 meals) of the proceeds to food bank network Feeding America, so if you do experience a red mist while trying to solve the puzzle, at least it's all for a good cause.

Fans were quick to rejoice when Heinz announced the puzzle. "This is a national treasure and I would share it with my whole family," one Instagram user commented, while another simply declared, "Dreams do come true." We can't imagine how excited they'll be when Heinz announces a brown version. 

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).