Skip to main content

Clever optical illusion posters will make you double take

Animal shelter posters
(Image credit: World For All)

Negative space might not sound that exciting, but when used creatively, it can become so much more than just, you know, emptiness. As shown by these brilliantly creative posters from an animal shelter, sometimes negative space can even take on a life of its own.

The posters, created for World for All in Mumbai, each contain two images in one. The image is framed by people enjoying a special moment (such as an embrace, or gazing lovingly at a baby), while the empty space between them creates the shape of an animal. Check out our favourite print ads for more ingeniously creative examples.

World for All poster

Spot the dog (Image credit: World for All)

Created by McCann Worldgroup India (opens in new tab), the clever print ads contain the slogan 'There's always room for more. Adopt.' And it would appear they were successful, with World For All telling The Dodo that attendance at its annual adoption event rose by over 150% over the previous year after the publication of the ads. 

World for All poster

(Image credit: World for All)

The ads were also popular on Reddit. "I didn't realise good ads like this exist!" one user exclaims, "Very wholesome." However, some did wonder whether the ads could be misinterpreted – with the animals seen as coming between these people and their special moments. Not that McCann will mind – World for All's Behance page (opens in new tab) reels off a list of awards won by the ads. 

Not all optical illusion ads we've seen are as wholesome as this (we recently filed McDonald's' kissing burgers under 'wish we could unsee'). But don't worry – there's plenty to feel positive about in our list of the best examples of negative space

Related articles:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).