Clever optical illusion posters will make you double take

Animal shelter posters
(Image credit: World For All)

Negative space might not sound that exciting, but when used creatively, it can become so much more than just, you know, emptiness. As shown by these brilliantly creative posters from an animal shelter, sometimes negative space can even take on a life of its own.

The posters, created for World for All in Mumbai, each contain two images in one. The image is framed by people enjoying a special moment (such as an embrace, or gazing lovingly at a baby), while the empty space between them creates the shape of an animal. Check out our favourite print ads for more ingeniously creative examples.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.