New Olympic museum logo is pure design gold

It's been a tough year for sports, with even the Olympics themselves put on hold. But while Tokyo 2020 won't be happening until 2021, there's one Olympic event still due to take place this year: the opening of the United States Olympic and Paralympic Museum – which has just revealed its brand new logo.

Located in southwest Downtown Colorado Springs, the new museum will document the history of Team USA in the Olympic and Paralympic Games. The logo (below), designed by New York-based Chermayeff & Geismar & Haviv, features five diagonal lines in the same colours as olympic rings – one of the world's most recognisable logos (don't forget to check out our best logos list). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.