Postponed Tokyo 2020 Olympics won’t get new logo

(Image credit: Asao Tokolo)

After weeks of speculation, the Tokyo 2020 Olympics were officially postponed last week in response to the spread of coronavirus. The new dates have now been announced as 21 July to 8 August 2021, with the Paralympic games moving to 24 August to 5 September. While the dates have changed, in a potentially surprising move, both games will maintain their current Tokyo 2020 branding.

While it might seem an odd decision at first (since the games are no longer, you know, in 2020), the branding has appeared on advertising and billboards across the world (take a look at some of our favourite billboard advertising examples). It's also all over tons of merchandise including a gold bar worth $15,000, as well as the games' new relay torch. We can't even begin to imagine the marketing operation that would be involved in changing the name. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.