We can't stop watching these Tokyo 2020 pictograms

Olympic pictograms
(Image credit: Tokyo 2020)

The Tokyo Organising Committee of the Olympic and Paralympic Games has revealed over 70 new pictograms depicting every sport in Tokyo 2020 – and for the first time in the history of the event, the images are animated.

The beautiful designs, covering 33 Olympic sports and 22 Paralympic sports, were animated by Japanese motion designer Kota Iguchi. They each appear as blue fragments on a white background before showing a short sequence of the sport in motion, freezing for a moment, then disappearing.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.