NBC's Tokyo Olympics logo is hurting our heads

NBC tokyo olympics
(Image credit: NBC)

American broadcaster NBC has updated its branding for the 2020 Tokyo Olympics, and it's left us more than a little confused. Before we go into why, we should also point out that in NBC's defence, It's not just the logo that's confusing, but the naming system of the next Olympic Games in general.

Just in case you hadn't already heard, the 2020 Olympics have now been cancelled, with the games slated to start on 23 July next year, and the Paralympics beginning on 24 August, 2021. But the Olympic committee has decided to stick with the 2020 branding, so the Tokyo 2020 Olympic games will take place in 2021. We hope so anyway, some are doubting that the event will take place even next year.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.