Sony's made an AI-generated Aloy. Does it not see the irony?

Video game companies seem much more keen than gamers to add more generative AI to games. Now it turns out that Sony is experimenting with fully fledged AI-generated characters.

For its first test – or at least the first we've seen – Sony picked perhaps the most inappropriate subject: Aloy from the Horizon series. The leaked video makes me wonder a) if Sony realises how bad the results look, and b) how did it fail to see the irony in using a character from a game franchise that's all about AI taking over and destroying humanity using predatory machines?

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Horizon's Aloy getting ready to shoot an arrow
Horizon actress “worried” for the future of gaming after Sony's AI Aloy controversy
Screenshot from InZOI video game
Nvidia's AI characters are about to transform how we see video games
Unity Gaming Report 2025; a small tugboat sails into the sunset
GDC 2025: AI isn't the 'creative cure-all' that some hoped
Activision Guitar Hero Mobile
It’s official, Activision has sold its soul to the AI overlords
An alleged AI-generated image in Call of Duty Black Ops 6
"There’s a fine line between utility and laziness”: fans clap back at Call of Duty's AI confession
Muse AI; a head breathes fire
Microsoft's Muse AI wants to change how games are made - but can it work?
Latest in Video Game Design
Unity Gaming Report 2025; a small tugboat sails into the sunset
GDC 2025: AI isn't the 'creative cure-all' that some hoped
Promise Mascot Agency;
How Ikumi Nakamura's 'art bible' helped create Promise Mascot Agency's grotesque mascots, and why collaboration in indie game development is vital
Sonic Adventure Redux
I'm not saying this Sonic Adventure Unreal Engine 5 remake is the best thing I've ever seen, but I'm not not saying it either
An image from Half-life 2 RTX demo
Nvidia to show off powerful video game remix capabilities in Half-life 2 RTX demo
Your House indie game art interview; A stylised illustration depicts a young woman seated, seemingly contemplative, in a setting that combines elements of a comic book panel and a vintage aesthetic
"This is a game you can read, or a book you can play” – solving the visual design of Your House, a detective game crossed with a Daniel Clowes comic
Image of Aloy in Horizon
Sony's made an AI-generated Aloy. Does it not see the irony?
Latest in News
Freaky Friday 2025 poster
The new Freakier Friday poster is making me sad
Bandai's new PlayStation logo figure
You can now own the PlayStation logo… sort of
Unity Gaming Report 2025; a small tugboat sails into the sunset
GDC 2025: AI isn't the 'creative cure-all' that some hoped
Samsung Galaxy Tab S9+ deal
Samsung Galaxy tablets get huge price cut in Best Buy's Tech Fest sale – save up to $300
WWDC 2023
Apple's "ugly and embarrassing" AI debacle is causing tension in the company
Substance 3D Painter GDC 2025 reveal; a 3D model of a dragon
GDC 2025: Adobe Substance 3D Painter gets a small but important feature