Tools to test your sites' performance, see how it fares against rivals and improve your Google listing.
Keeping up with an ever-changing SEO landscape isn’t always easy, but with our previously published guide to Everything you need to know about SEO, and these top tools at your disposal, it should all become a little more manageable.
From analysis to the presentation of data, these five great tools can help keep you at the top of search engine rankings.
The SEO Spider is an app that crawls websites’ links, images, CSS and script to evaluate onsite SEO.
A favourite of Paul Tyler, head of SEO at All Response Media, it is a great way to quickly analyse onsite elements, but also an essential tool for full in-depth audits, highly customisable and good value too.
Perform in-depth analysis for improved performance and strategy
SEMrush is another fantastic tool to be able to review organic search visibility. It’s an all-in-one workflow toolkit for SEO professionals, from a technical SEO audit to ideas to grow organic traffic.
SEMrush lets you learn from your competitors and develop perfect content and advertising strategies.
Want to discover if all that optimisation work you’ve done has actually made a difference to your site? The best way to find out is to get GTmetrix, which tests your website’s speed and performance.
GTmetrix will then provide recommendations on how to improve things. Best of all, it’s completely free.
Make your data and website more efficient for search
Data Highlighter is a webmaster tool for teaching the search engine about the pattern of structured data on your website.
You simply use Data Highlighter to tag the data fields on your site with a mouse and this enables Google to present your data more attractively in search results.
This article originally appeared innet magazineissue 295. Buy ithere.
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