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5 top tools to master SEO

Keeping up with an ever-changing SEO landscape isn’t always easy, but with our previously published guide to Everything you need to know about SEO, and these top tools at your disposal, it should all become a little more manageable.

From analysis to the presentation of data, these five great tools can help keep you at the top of search engine rankings.

01. Google Analytics (opens in new tab)

Gain a better understanding of your marketing impact

Gain a better understanding of your marketing impact

A tool that needs no introduction. Analyse website data in one hub for a detailed overview of how customers experience and use your website.

Share your findings with the rest of your business, safe in the knowledge that your Google Analytics (opens in new tab) results are building the bigger picture for you.

02. Screaming Frog (opens in new tab)

Crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO

Crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO
(opens in new tab)

The SEO Spider (opens in new tab) is an app that crawls websites’ links, images, CSS and script to evaluate onsite SEO.

A favourite of Paul Tyler, head of SEO at All Response Media (opens in new tab), it is a great way to quickly analyse onsite elements, but also an essential tool for full in-depth audits, highly customisable and good value too.

03. SEMrush (opens in new tab)

Perform in-depth analysis for improved performance and strategy

Perform in-depth analysis for improved performance and strategy

SEMrush (opens in new tab) is another fantastic tool to be able to review organic search visibility. It’s an all-in-one workflow toolkit for SEO professionals, from a technical SEO audit to ideas to grow organic traffic.

SEMrush lets you learn from your competitors and develop perfect content and advertising strategies.

04. GTmetrix (opens in new tab)

Find out how well your website performs

Find out how well your website performs

Want to discover if all that optimisation work you’ve done has actually made a difference to your site? The best way to find out is to get GTmetrix (opens in new tab), which tests your website’s speed and performance.

GTmetrix will then provide recommendations on how to improve things. Best of all, it’s completely free.

05. Google Data Highlighter (opens in new tab)

Make your data and website more efficient for search

Make your data and website more efficient for search

Data Highlighter (opens in new tab) is a webmaster tool for teaching the search engine about the pattern of structured data on your website.

You simply use Data Highlighter to tag the data fields on your site with a mouse and this enables Google to present your data more attractively in search results.

This article originally appeared in net magazine (opens in new tab) issue 295. Buy it here (opens in new tab).

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