There's a place for AI in branding but it needs human creativity, argues OLIVER's Rod Sobral

An AI-generated image of a heap of rubbish
(Image credit: Oliver)

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

I’ve been using these words from Maya Angelou for years when talking about creativity. I believe they have become more important than ever due to the rise of marketing-powered AI.

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Rod Sobral
Global chief Creative officer at OLIVER

Rod is a Brazilian born and British naturalised creative obsessed with culture, storytelling and technology. He's one of the most award-winning leaders in the marketing world. His work has been recognised by every major industry award including been consecutively named amongst the Top 20 Creative Leaders in the UK and Brazil.