Playful froyo brand aims to lick the competition

Froyo brand Innocent

Lick is a frozen yogurt brand that focuses on playful and eye-catching branding

Launching any new product into the retail market is hard business – especially when it comes to the food and drink industry. Starting up in 2008, Lick is a frozen yogurt brand based in Brighton. Backed by the award-winning Innocent Drinks, the company has gone from strength-to-strength over the past seven years.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.