How to choose the right paper for your brochure

When you're creating an online advertising campaign you need to consider your target market, your brand image and where you should advertise. The final point is almost the most important: if your advertising appears in the wrong place, your whole campaign and even your brand is likely to suffer.

Facebook had to reconsider where it placed its paid adverts back in 2013 following BSkyB and Marks and Spencer suspending massive contracts. As the marketing channels reflected badly on the brand, Facebook was in a position where it could have lost a lot of revenue.

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Simon is the owner of Swallowtail Print, a premium brochure printing and design firm focused on delivering maximum value to their clients.