5 reasons why your portfolio website isn't more successful

If you’re looking for work as a designer, whether a full-time job or a freelance gig, you need a portfolio. It doesn’t matter how many glowing references you have or how impressive your work history, no one’s going to be interested unless they can see what you can do. And a portfolio website is the easiest and quickest way to showcase your work; these days, in fact, it’s expected.

But while many designers have their own portfolio website, not all of them are fit for purpose. Even where the work featured is superlative, the site itself is attracting a mere trickle of traffic and generating few, if any, enquiries. Here's why (and what you can do about it)...

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.