I love Tesco’s bold logo redesign ads

Tesco billboard
(Image credit: BBH London/Tesco)

Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic logo, the supermarket demonstrates how simple design can have a big impact, enticing passersby with a quality-over-quantity approach.

Billboard advertising has the tricky task of catching a viewer's eye on visuals alone – a challenge in a digital age of flashy online campaigns. With bold imagery and simple composition, the classy campaign is a prime example of how an enduring brand identity can carry a campaign.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).