I’m impressed by eBay’s new human-centred UI design

eBay Playbook
(Image credit: eBay)

Online marketplace eBay has unveiled its new evolved brand and design system Evo, a simple and stylised UI evolution that places the customer experience at its core. Giving eBay's old website design a much-needed revamp, the fresh and dynamic appeal of Evo revitalises the sales platform for a new generation of users.

While there are no hard and fast rules to successful UI design, eBay demonstrates how effective accessible and user-friendly design can be both functionally and aesthetically. Modernising eBay's approach, Evo is a welcome innovation that brings the promise of a flexible and human-centred platform, putting 'Things.People.Love.' first.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).