9 amazing examples of motion in logo design

Animated logo overlaid on woman dancing in the street
(Image credit: InMotion Festival)

These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to your logo design.

Deciding whether motion is right for a logo involves careful evaluation of your brand's needs and context. As Becca Jones, a designer at award-winning agency Ilk explains, "It really depends on two key factors: where the logo will live, and the core concept behind it."

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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