No, the Nike logo on Liverpool FC's new kit isn't a mistake

Nike's kit for Liverpool FC
(Image credit: Nike)

Liverpool FC has debuted its new third kit and while it may appear unassuming at first, fans have noticed a strange detail with the Nike logo. It might look like a bizarre design error, but the new vertical Nike logo holds an important hidden meaning, paying homage to the inspiring growth of women's football.

The Nike logo is one of the most iconic wordless emblems of all time, featuring its iconic swish design inspired by the wing of the goddess Nike in Greek mythology. Due to its notoriety, the Nike logo isn't often subject to change but the new Liverpool kit's subtle yet impactful design tweak is a powerful blend of heritage and empowerment.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).