8 of the best design ideas in the world (and 4 of the worst)

The best design ideas often go unnoticed by most people. That perhaps shouldn't be surprising. Unlike art, which aims to grab attention and provoke, great design primarily serves a function and solves problems, although it ideally does so in a way that also looks very attractive. 

By definition then, if it's done well, it's likely that many people will never notice the best design ideas unless they're looking for them. To quote God in Futurama: "If you do things right, people won't know you've done anything at all." In this article, we pay tribute to the conceptual design thinking and outstanding execution behind eight of the best designs in different niches, from graphic design to digital design, interior design and product design.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.