11 amazing concept tips for client work

Character design is a complicated subject because each job is going to have unique requirements. You could be working in different fields such as animation, video games or even advertising, while tackling a mascot, a recurrent hero or a one-off villain. Whatever the product, the project, the budget, the allotted time and the team setup, you’ll have to produce something brand new.

Yet the main goal is still the same: to create a unforgettable character. People can like your design, sometimes they’ll hate it, but it has to be memorable. There’s not magic wand as such – you’ll have to develop an approach for creating a unique character and to deal with all the constraints of the production. Here’s my list of a few tricks you can use to produce winning character designs.

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A French artist living in Canada and working in the games industry, Serge Birault is a renowned pin-up artist.