8 reasons design studios should stay small

This time last week, Amsterdam was playing host to a diverse and inspiring range of creative perspectives at the fifth annual What Design Can Do conference – a place where leading minds in graphics, tech, architecture, food and even the science of smell came together to debate how design in all its forms can tackle the pressing issues of our time.

What Design Can Do 2015 took place at the Stadschouwburg Amsterdam

What Design Can Do 2015 took place at the Stadschouwburg Amsterdam

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.