3 tips for crafting stunning print promotional material

A flyer for an exhibition of illustrator Pope Phoneix's work

In an increasingly digital world, cleverly crafted print promotional material has the power to make a serious impact. Maybe you’re a freelancer looking to catch the eye of a creative director with some striking postcards. Perhaps you’re about to host an exhibition and want to advertise it with some flyers, or print some beautiful promotional material that visitors can take away with them.

Whatever you need printed, it pays to choose a service that caters to creatives, making it quick, easy and pain-free to print your designs exactly as you want them. That’s why freelance illustrator Pope Phoenix used digital print and design company moo.com when he needed to order a batch of flyers and postcards for a solo exhibition of his work. He specializes in bold vibrant illustrations – as you can see in the image above – and needed his exhibition promo material to make an impact.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.