Google director: "Develop your mobile strategy now!"

Mobile is the future of digital. It’s on the lips (and the fingertips!) of every digital enthusiast across the globe, and Google director of mobile and social advertising strategy and Internet World keynote speaker, Ian Carrington, discusses the past, present and future of the digital landscape.

The internet 10 years ago was undeniably a different place. When Ian Carrington joined Google in 2003, a “googl” was a word only common language amongst mathematicians. As Carrington describes in his pre-event keynote interview for Internet World, "nine years ago no one knew what Google was. You’d phone up an agency or an advertiser and have to spell Google to them. These days things are a little bit different." And that difference is truly measurable. In 2003 there were only 20-30million people connected to the internet; in the present day over 1billion people are connected ... and that’s just by their mobile phones.

Giving us an insight to mobile as Google sees it, Carrington imparts the insight that 20 per cent of all travel and entertainment queries to Google UK are via a mobile device, and 20 per cent of all YouTube views are via mobile. And the progression of mobile is clearly not slowing down. Three years ago, no one owned a tablet. In 2012, over 12 per cent of the UK population have one. With the rapid growth of mobile connectivity and accessibility, it’s clear that mobile is a key trend that we’ll see in years to come.

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