The need for a responsive image format

GIF and JPEG weren’t the first images to be supported in web browsers even though they seem to have been with us forever. PNG and its alpha transparency feature took a while for mainstream adoption after it was first noticed. And now Google is pushing for their new WebP image format, but the already glacial pace of image adoption will be slower for WebP.

I see WebP’s as a hybrid of GIF and JPEG without offering any new revolutionary features (like PNG’s alpha transparency). We already have a problem with adaptive/responsive images and it's a problem that calls out for a revolutionary solution.

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