'It ultimately enhances the creative process': How Paperboyo used Adobe Firefly AI to invent brand new UK racing tracks

AI has been used to imagine all sorts of weird and wonderful 'what if's, and artist Rich McCor's latest collaboration with Adobe is no different. To celebrate the upcoming F1 season launch, McCor (known online as Paperboyo) has reimagined what  F1 circuits would look like in famous locations across the UK, including Primrose Hill in London, and Library of Birmingham.

Paperboyo utilised Adobe Firefly’s Generative Fill tool to integrate famous tracks into these celebrated UK landmarks. Take a look at the finished images below (including before-and-after examples), and check out our exclusive interview with McCor about the process of using AI to create the pieces. And for the full lowdown on Adobe's AI tool, take a look at our guide to Adobe Firefly.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.