Netflix infuriates artists and fans with AI anime

Netflix Japan Dog and the Boy
(Image credit: Netflix Japan)

AI-generated artwork is controversial for several reasons; not least because of concerns that it could put creatives out of work. So it's easy to see why people could be upset by a major producer and streaming platform using the tech to create an anime film. But that's what Netflix has just done, and with an excuse that people just aren't buying.

Yes, Netflix Japan has announced that it used AI-generated art in a new short anime film. To avoid paying artists? Not at all. It claims the move was to "help the anime industry" amid an ongoing labour shortage. Unsurprisingly, anime artists and fans aren't impressed (for more on AI art, see our guide to how to use DALL-E 2).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.