The iconic Australia Post logo has a hidden meaning

Australia Post logo
(Image credit: Australia Post)

Some iconic logos have been around for years and people see them every day without giving much thought to what they represent. Inevitably, that leads to minds being blown when people discover the meaning behind the design, and that's what's happening in Australia with the national post service's logo.

The Australia Post logo has been around since the 1970s. It most obviously incorporates a letter 'P' for post, but people have been stunned to learn from TikTok that there's more to design (for tips on how to create an iconic symbol see our guide to how to design a logo).


Ever wondered what’s going on with the Australia Post logo? No? Well now you don’t need to. 📯

♬ original sound - Julian O'Shea

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.