Groundbreaking study reveals how AI is transforming the creator economy

AI report
(Image credit: Billion Dollar Boy)

AI has become arguably the most ubiquitous – and contentious – topic in the world of art and design over the last couple of years. As the tech becomes ever more mainstream, thanks to tools like ChatGPT and Adobe Firefly, its impact is being felt on more and more professions – particularly those in the creator economy.

Leading global influencer agency Billion Dollar Boy has published a new report featuring insights from real-world generative AI creator campaigns with Versace and Xiaomi, insights from industry experts and a survey of over 6000 consumers. Titled AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, the report offers a comprehensive look at the industry's opinion of generative AI in the creator economy.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.