Absolut vodka's attempt to fix AI is kind of weird

An AI-generated fashion image
(Image credit: Absolut / Copy Lab / AI-generated)

One of the many controversial aspects of AI image generation is bias. Big text-to-image models were trained on millions of images taken from the internet, a large proportion of which presumably reflect a very limited view of human beauty. The result is that generative AI tends to reproduce a lack of diversity in body types and skin colours. 

Google's attempt to correct this in Gemini led to a Asian Nazi-filled disaster, but some are persevering, including Absolut (yes, the vodka brand). So, it's following Dove's lead by pledging never to use AI-generated images of people, right? Er, no. Quite the opposite. It think "AI is here to stay" and that it can help fix it by producing more diverse 'AI-generated fashion images' that it wants to spread all over the internet so they influence future AI models... or something.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.