Tourism ad's famous AI paintings are hilariously fun

AI image and text generators have caused a lot of controversies, and many are still struggling to see the potential uses. But here we have a campaign that feels just like what the technology was made for, and it throws in everything, combining deepfake image alteration with a script generated by ChatCPT.

The cheeky campaign features acerbic personifications of Da Vinci's Mona Lisa, Vermeer's Girl with a Pearl Earring,  a Van Gogh self-portrait and more. The works of art come to life to urge potential travellers to ditch the usual tourist traps in favour of... Denmark (see our piece on how to use DALL-E 2 if you're still wondering how AI image generation works)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.