The new Air India logo seems to be confusing people

Air India logo
(Image credit: Air India)

The jury is out on the new Air India logo, it seems. Some think it's a sleek execution of a clever concept, some think it looks bland and some people are just confused. 

Is that a bird or a plane flying alongside the wordmark? A hang-glider maybe? Nope, it's none of those. It's a gold window. Or at least part of a window viewed at an unusual angle. But you would kind of have to be told that to know. Somehow, I don't think this new design is going to make our pick of the best airline logos.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.