Apple reveals plans for something 'bigger and better' than a new product

After Apple CEO Tim Cook appeared on CBS This Morning earlier in the week and revealed the tech giant was set to announce something 'bigger and better' than a new product, speculation was rife. What could it possibly be? Luckily the world didn't have long to wait, as shortly after Cook's interview, Apple revealed its plans form part of the Racial Equity and Justice Initiative (REJI), announced last year, which pledged $100 million pledge to combat injustice and address systematic racism around the globe.

Apple is opening two learning establishments, linked to the diverse communities it seeks to support. These include the Propel Centre (a global innovation and learning hub for Historically Black Colleges and Universities) and an Apple Developer Academy to support tech and coding education for students in Detroit. Also announced is a venture capital fund for black and brown entrepreneurs. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.