Burger King's AI image generator is actually totally on brand

An image of an AI-generated Burger King Whopper
(Image credit: Burger King)

AI image generators have already created some whoppers over the past year or so. Remember the image of the Pope in a puffer jacket? Or the various AI images that won photo competitions? But now Burger King is using generative AI to create Whoppers with a capital 'W'. 

The fast food giant has launched its own AI image generator as part of its Million Dollar Whopper campaign. Fans are invited to choose their dream ingredients for the perfect burger. The AI will then cook them up into an image showing what the creation could look like.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.