Uber Eats shows us how not to use AI imagery

Ah, AI image generators. A year ago, we were laughing at the nightmarish visual gibberish they turn out and predicting that it would be some time before any serious brand implemented their use as a routine part of its own creatives. 

As we approach the end of 2023, the output that the best AI image generators has undoubtedly improved dramatically, but not enough for them to be able to imagine what your meal delivery will look like, it seems. That's what Uber Eats users are discovering in one of the worst apparent implementations of text-to-image AI that we've seen.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.