Brilliant billboard ad pokes fun at AI...

An advert that reads 'Hey ChatGPT finish this building'
(Image credit: Impact)

AI is the topic of the moment, and sharp advertising companies are making use of it in more ways than one. Sure, you could try to use AI to make your ad, but it can be more effective to poke fun at the new technology.

This advert on a street in Belgium could earn it a spot in our pick of the best billboard advertising with its clever timely message, which highlights the importance of skilled workers. It's triggered an intense debate, though. And some of the responses are as funny as the ad itself.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.