This clever billboard makes genius use of its natural surroundings

The Koleston 'Change' billboard at sunset
(Image credit: H&C Leo Burnett Beirut)

We can't get enough of brilliant billboard designs here at Creative Bloq. We've seen everything from beehive boards to ones that wee (yep, literally). The key to a good ad on this scale is to be creative and eye-catching – which is exactly what this hair care billboard is.  

One of latest billboards to hit the top of the DesignPorn Reddit is an ad for Koleston Natural hair products, which generated discussion for its simple yet genius, nature-themed design. With a cutout shape of a woman with long flowing hair, the board makes use of its its surroundings to fill in the lady's hair colour with beautiful sea-scape colours. I might have to add this genius design to the roundup of our favourite examples of billboard advertising

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.