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This clever billboard makes genius use of its natural surroundings

The Koleston 'Change' billboard at sunset
(Image credit: H&C Leo Burnett Beirut)

We can't get enough of brilliant billboard designs here at Creative Bloq. We've seen everything from beehive boards to ones that wee (yep, literally). The key to a good ad on this scale is to be creative and eye-catching – which is exactly what this hair care billboard is.  

One of latest billboards to hit the top of the DesignPorn Reddit is an ad for Koleston Natural hair products, which generated discussion for its simple yet genius, nature-themed design. With a cutout shape of a woman with long flowing hair, the board makes use of its its surroundings to fill in the lady's hair colour with beautiful sea-scape colours. I might have to add this genius design to the roundup of our favourite examples of billboard advertising

this_creative_billboard_campaign_for_koleston from r/DesignPorn

According to AdsoftheWorld (opens in new tab), the campaign was called 'Change' billboard was created by the ad agency Leo Burnett (opens in new tab) Beirut way back in 2008, and won a number of different advertising awards on its release.

At the time of writing, the board (opens in new tab) has racked up over 10,900 upvotes, and plenty of positive comments. "That's damn beautiful," said one user; another simply said, "Gorgeous design!". Of course, there were a few jokes made about the design too... (see below). 

this_creative_billboard_campaign_for_koleston from r/DesignPorn
this_creative_billboard_campaign_for_koleston from r/DesignPorn
this_creative_billboard_campaign_for_koleston from r/DesignPorn

If you're feeling inspired by this design and fancy having a go at designing your very own billboard, then see you might be interested to know that Luminar Neo just got an upgrade. Or if you'd rather indulge yourself in some more brilliant advertising, you'll love our list of the best print ads

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Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.