FreeWater's radical packaging could transform how you see advertising

FreeWater packaging with advertising
(Image credit: FreeWater)

For a long time, we've accepted a barrage of advertising when it means we get something for free as a result. In the old days, there was television and free newspapers, now there are mobile apps and online media. But would we accept the same in a physical product? 

That's what FreeWater is proposing. It's offering its packaged water for free, with advertising paying for the product. And it's not stopping at water. The company wants to create a whole free supermarket. If the plan takes off, it could be the end of the packaging design as we know it.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.