Here's why India's G20 logo is causing so much controversy

The G20 nations are meeting in Bali this week. And while we expected political and diplomatic tension given the current geopolitical situation, one thing we didn't expect was a major design controversy. We got one, however, thanks to India's unveiling of its logo for the next G20 summit, which will be held in Delhi in 2023.

India's G20 logo for the Delhi 2023 summit might look inoffensive enough, but it's caused quite a reaction in the host nation. It's all about the iconography used, and a debate over what the lotus flower really represents (for tips on your own designs, see our piece on how to design a logo).

India's G20 logo for the 2023 summit

India's G20 logo for Delhi 2023 (Image credit: India G20 Presidency)

The G20 2023 summit will perhaps be the highest-profile international gathering India has hosted, so the pressure was on to get things right from the outset. The G20 logo shows the planet Earth sitting atop a lotus flower. The world forms the '0' in 'G20', while the 'G2' and the flower are both in a gradient orange and green – the colours of the Indian national flag. 

Prime Minister Narendra Modi unveiled the logo alongside the website for the summit last week as India prepares to assume presidency of the G20 summit from next month, saying it was a symbol of hope.

See more

However, the choice of the lotus flower has turned out to be a source of major controversy in India. It's the country's national flower, and the use of seven petals in the design is intended to represent the seven continents (we'll leave aside the  debate about how many continents there are for now). That all seems fine so far. But the problem is that a lotus flower is also the symbol of Modi's ruling Bharatiya Janata Party (BJP).

India's G20 logo for 2023

The G20 logo alongside the BJP logo (Image credit: India G20 presidency )

"Why is it the BJP symbol on this ? Are you the PM of India or PM of BJP?" one person replied to Modi on Twitter. Meanwhile, veteran MP Jairam Ramesh claimed the BJP was using the G20 to "promote themselves shamelessly." Some people have gone so far as to suggest that it would have been less controversial to use a swastika – another traditional Indian symbol that now has other connotations.

See more

The minister of defence, Rajnath Singh, has defended the design. He said: "The reality is that in 1950, the lotus was declared as the national flower. The government introduced the lotus in the G20 logo because it is the symbol of India’s heritage. During the first freedom struggle in 1857, revolutionaries fought with lotus in one hand and roti in another."

The controversy just goes to show that even the most apparently innocent and universal choices made in a logo design need to be carefully considered. Especially when the brand in question is an entire nation.

Read more:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.