Unlucky similarity turns new Aston Villa logo into a meme fest

Ah, sports team logo updates. They can cause more debate, controversy and ridicule than a team's performance on the pitch. Football clubs have learned the hard way that imposing a new design without consulting fans can be major own-goal, but a more democratic approach isn't guaranteed to result in a win either.

The new Aston Villa logo is the result of a vote among members of the club. And the choice has sparked one of the fastest international meme fests we've seen – all thanks to the design's resemblance to the badge of another Premier League club (if you're looking for new tools to make your own logo designs – or just to design the memes – see our pick of the best graphic design software.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.