Getty's new image generator could make AI art truly mainstream

Images made using Generative AI by Getty Images, powered by NVIDIA
(Image credit: Getty Images)

AI image generation has advanced at lightning speed over the past year. Only 12 months ago we were gasping and laughing (mostly the latter) at the nightmare images produced by early incarnations of Midjourney and Stable Diffusion. 

Their models have advanced massively since then, and they remain among the best AI image generators available. But they also remain on the most questionable side of generative AI, attracting criticism for scraping online images without permission to train their algorithms. More mainstream players are emerging, claiming to have a more ethical approach. After the creative software giant Adobe jointed the fray with Firefly, now Getty Images, one of the best stock photo libraries, has announced it's launching its own AI image generator.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.