Oh great, now Google has a terrifying AI image generator

Google Imagen
AI images created with Google Imagen (Image credit: Google)

Just a few weeks ago, the art world was, to use internet parlance, 'shooketh' by the power of OpenAI's DALL·E 2, which can transform written phrases and sentences into terrifyingly accurate AI-generated images. And now it looks like it has competition, courtesy of a little-known tech company called Google.

Google has just announced its own text-to-image generator, titled 'Imagen' (John Lennon would be proud), and it's perhaps even more impressive than DALL·E 2. One thing's for sure – AI image generators are here to stay. Because who needs to download Photoshop when Google can create any image you like? 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.