This agency's 'clean graffiti' is stunning the internet

Guerrilla marketing can be an effective technique to create a buzz, especially when resources are limited. And a UK marketing agency has shown that a little innovation can go a long way. It's received quite a reaction online to its real-world 'clean graffiti' technique, which it thinks could become a trend.

Harrix Group blasts water onto dirty streets to stencil eye-catching messages that eventually disappear as the pavement is reclaimed by the grime of the city. It's not a new technique, but it's been blowing people away on Instagram as surely as it blasts dirt of the street. Group CEO James Rix tells us more about why he thinks it's a sound alternative to big billboard advertising.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.