You only get one link in your Instagram profile, so you want to make it count. And a new free service from Envato aims to help you do just that with an easy-to-build site that's designed to look its best within Instagram's own mobile web browser.
Milkshake is a lightweight mobile website builder (opens in new tab) that's the work of Envato co-founder Cyan Ta'eed and her team, and grew out of a desire to help people, predominantly women, to build their own personal brands and at the same time start to monetise their social media presence (see our post on how to make money on Instagram (opens in new tab) for more tips, or if you're after some inspiration take a look at our roundup of the best Instagram design (opens in new tab) feeds).
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Available now for iOS – with an Android version to follow – Milkshake is pitched as the perfect tool for anyone who needs a site without having to spend ages on it. Creating a Milkshake-powered Insta site takes just four steps: firstly you pick a Card, a basic template for your page layout. Next you add the content you'll need, and then you can instantly experiment with designs by hitting Milkshake's 'Shake it up', which applies a fresh on-trend look with every touch. And when you've built all the pages you need and you're finally happy with your site, simply publish it and add the link to your Instagram bio.
Whether you just want a standalone site that's an extension to your Instagram account, or a handy platform that links to all your other sites, Milkshake looks like a great way to do it without too much effort. And as an added bonus, Milkshake sites are designed to be swiped through like Instagram Stories (see our guide to Insta Stories (opens in new tab)), so when visitors click on them within the Instagram app, they'll be presented with a friendly and familiar look and feel.
Milkshake was conceived as a fun and empowering tool to help women turn their ideas, hobbies and ambitions into businesses, and to further help along these lines Envato has also launched its own School of Instagram (opens in new tab). It shares tips and lessons from top influencers who have used Instagram to create their own brand, and aims to help people up their Instagram game so that they can create the best Milkshake site possible.