Don't blame Apple for all those ugly new iPhone homescreens

iPhone
(Image credit: Apple)

For all the fruitful AI announcements during yesterday's WWDC conference, some of the loudest cheers were reserved for the most basic features. Most notable perhaps was the new Calculator app for the iPad, but another "it's about time" addition is the ability to customise the iPhone homescreen by placing icons anywhere. Oh, and you can also change the colour of them.

The latter change is already proving to open up countless possibilities for the overall appearance of the iPhone – arguably the biggest step for customisability since iOS 14's custom icons. But judging by the response on Twitter (sorry, X), that might not necessarily be a good thing.

iOS 18 homescreen

(Image credit: Apple)

People have been calling iOS a 'walled garden' for years, partly thanks to the lack of design customisability. Colourful and asymmetrical homescreens were limited to jailbroken devices. But now, bright, clashing neon colours and random icon placements are being made available to the masses. 

And almost straight after iOS 18 beta users began sharing their creations, people started bemoaning their ugliness on X, with some even calling Apple's entire aesthetic sensibilities into question. 

Which is, of course, kind of ridiculous. Nobody is forcing users to change the colour of their icons. Sure, it did feel a little like Apple was trolling us with that neon yellow example in the keynote (and yeah, Steve Jobs probably wouldn't have loved that one), but more choice can only be a good thing.

Icons and wallpapers were hardly the headline of the keynote, though. That falls to AI – no, not artificial intelligence. Apple Intelligence. The comapny's new on-device machine learning was revealed to much fanfare, and could spell the end for a few plucky new gadgets released this year.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.