Kanye West just revealed a backstage glimpse of his brand battle with Adidas

Not a day goes by without a new brand x celebrity collaboration, and some are them are so unlikely that we've often wondered what the conversations between the brand and the celeb look like. Well, now we've had a glimpse courtesy of Kanye West.

Big brands are generally used to their celebrity partners towing the line or at least not airing grievances about their collaborations in public. But it seems they hadn't counted on Ye. The rapper and entrepreneur has shared screenshots of some of his frustrated conversations with Adidas abut a proposed collaboration that comes amid an ongoing feud (if you're looking for design inspiration of your own, see our piece on the most famous graphic designers).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.