Gucci's Stanley Kubrick tribute is freaking me out

Gucci has run some weird and wonderful campaigns over the years, but its latest has to be one of the strangest, or at least the most terrifying. The fashion brand's launched a tribute to the legendary film director Stanley Kubrick. And how do you pay tribute to one of the biggest names in cinema history? By putting your clothes into some of his most famous scenes in a strangely unsettling way.

The campaign that's very much a labour of love in terms of the level of detail recreated from scenes from 2001: A Space Odyssey, The Shining, A Clockwork Orange, Barry Lyndon and Eyes Wide Shut. It also retains some of the tension of the original films but takes it to an uncanny level that's sinister in its own way. What this says about Gucci's clothes, we have no idea (if you missed it, see how a Japanese clothing company trolled Gucci with its logo design and lived to tell the tale).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.