The Gucci Pet Collection is ridiculous...

Gucci Pet Collection
(Image credit: Gucci)

If there's anything more ridiculous than spending over $3,500 on a handbag, it's spending $3,500 on a handbag for a poodle. But Gucci clearly sees a market, and no doubt it's right. While the new Gucci Pet Collection may reflect everything that's crass and outrageous in modern conspicuous consumption, I have to admit that its photography is as adorable as it is absurd.

The new line for spoilt domestic animals includes pet beds ($7,500 / £5,710), pet feeding bowls ($1,750 / £1,230), feeding bowl travel cases ($2,380 / £1,670) and a range of coats, T-shirts, sweaters, luxury accessories and even a radura print feeding mat and a mohair wool hat that looks like a strawberry. All completely unnecessary? Absolutely, but just look how happy this chihuahua looks with its $410 gold studded collar! And the corgi in its £625 GC coat thinks Christmas has come early (make sure you take a look at our pick of the best animal optical illusions for more animal fun).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.