Lego Friends magazine is slammed for sexist storyline

Lego Friends magazine
(Image credit: Lego)

Lego has come under fire for a comic strip that features in its magazine, Lego Friends, which has been deemed sexist. This is one of those cases where you hope that people might be over-reacting, but then you click on the actual magazine – which is aimed at girls aged seven to 11 – and your heart sinks. 

The comic in question shows a group of girls who decide to sneak into a meeting. One of the characters says that they won't be able to just walk right in because: "A group of girls among researchers – we'll stick out like sore thumbs!" (The astute among you will point out that Lego figures don't normally have thumbs, but these characters do, so therefore can apparently stick out like sore ones.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.