These ridiculous ads show sexism is still alive and kicking

Earlier in the year, the UK banned ads featuring harmful or offensive gender stereotypes. Adverts from Volkswagen and Philadelphia have been the first to fall foul of the new rules, which cover TV ads, as well ads on social media and in print (see our favourite print ads here).

The prohibited advert from Volkswagen has the strapline 'when we learn to adapt, we can achieve anything'. It includes scenes of two men in a spacecraft, a male athlete with a prosthetic leg doing the long jump and a woman sitting next to a pram. The Advertising Standards Authority (ASA) said the ad showed a woman "engaged in a stereotypical care-giving role". This was perhaps made more apparent when contrasted with the 'adventurous' activities of the men.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.