People are baffled as Big Ben is ’spotted’ sporting giant puffer jacket

Big Ben wrapped in a yellow North Face puffer jacket
(Image credit: Screenshot via JD Sports)

London is renowned for its gloomy weather but it seems it's now so bad that even the tower housing Big Ben has had to wrap up warm. Or has it? As part of a new campaign, clothing retailer JD Sports has released a video of the iconic British landmark sporting a coveted North Face puffer jacket – but some viewers were a little confused.

While on closer inspection it's clear that the video is CGI, a casual glance could be a little convincing to the untrained eye, showing how much AR technology has advanced – hats (or should I say coats) off to JD for this clever campaign. (For more inspiring branding, take a look at our collection of the best billboard advertising). 


♬ original sound - JD Sports

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.