Hello Kitty gets an AR makeover for her 50th anniversary

Hello Kitty AR filters
(Image credit: PR Newswire/Sanrio)

Our favourite cat-girl human creature, Hello Kitty, is celebrating her 50th birthday next year, and the festivities have already begun. Sanrio has launched a few fun surprises that will see Kitty take on the digital era, with interactive augmented reality experiences and new adventures into online platforms like Roblox and TikTok – welcome to the future Kitty.

Since her debut in the '70s, Kitty has become one of Sanrio's most beloved kawaii characters, evolving into a symbol of the pink girly pop Y2K aesethic. Since then she's remained a cultural icon in art, fashion and everything in between, and might I say she's looking great for her age. If you want to create your own character that's as iconic as Miss Kitty, check out our collection of the best character design books

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.