These billboards are one big genius mistake

The Specsavers billboard
(Image credit: The Agency/Specsavers)

If you've been living in the UK for a while, then you've probably heard about the opticians Specsavers and its famous tagline "should've gone to Specsavers". The slogan has become a household catchphrase with its adverts taking on iconic-level status – and its latest campaign is no exception. 

A number of humorous billboards have been spotted around the UK today, all promoting the famous spectacle brand. The clever designs may look like huge blunders, but it's all part of Specsavers' genius campaign. Loving these designs and fancy sinking your teeth into some more? Check out our roundup of the best examples of billboard advertising

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.